are architectural/interior designers who are concept orientated in the design and planning of architectural interior space, and other three dimensional environments. The conceptual orientation is strongly motivated by a marketing/strategic approach, the intention of which is to help businesses to position and differentiate themselves effectively. This is done by research , marketing and branding, leading to totally integrated concepts. The ultimate aim is to obtain superior profitability and hence a good return on investment.

Cost effective, yet innovative, space planning solutions are used in the attainment of this aim, which go beyond aesthetic considerations. Measurement techniques are used to evaluate concepts which help to demystify and objectify the process.

• Analysis of objectives and research
• Concept generation
• Space planning for optimum placement and display of all merchandise
• Colour, material and lighting considerations
• Signage design and placement for optimum impact
• Detailed drawings
• Fixturing design and placement for optimizing display and flexibility
• Selection and/or custom design of components
• Contract documentation
• Certification and regulation compliance
• Project co-ordination and supervision
• Coordination/installation of furniture, furnishings and clutter packages
• Post installation evaluation in terms of issues/shifts in marketplace
• Continuous measurement/analysis of performance of concept against a set of criteria
• Turnkey projects

• Merchandising
• Corporate identity and graphic design
• Marketing communications

• We enable retail business, through design as a tool, to reach their growth and development objectives, by understanding their needs, developing strategies and conceptualizing facilities that are strategic and innovative, results driven, flexible and cost effective
• We have a thorough understanding of the consumer, business and social trends and combine this with specific design objectives to arrive at a three dimensional selling environment
• We recommend possible combinations of products and services
• We demonstrate how we will maximize the probability of success of the project
• We are in the business of design- designing for business, the objective of which is to assist with the turning on and inspiring people, adding value, creating desire all by enhancing the customers experience
• We see retail not only as a commercial activity but also a social activity
• We keep up to date with current and future trends which we then implement in our projects
• We take an integrated design approach in our work which takes into account all the factors which will impact on the project
• We apply retail science techniques in order to obtain maximum space efficiency and productivity

• Go beyond cosmetic or aesthetical considerations
• Identify the target market, review current demographic, economic, competitive factors, and shopping patterns and purchasing characteristics of the consumer pertaining to the particular market and business
• Analyze the product and services offering
• Create the right type of market alignment and supportive environment for a store, including strategic identity, visual merchandising, branding and other design parameters
• Develop financial criteria for a store – pre and post –reformatting that analyzes a stores performance.
• Increase productivity and profitability of the retailer
• Employ merchandise presentation techniques to generate higher stock turns
• Train staff in all aspects of concept and merchandising
• Follow the progress of the store by critique and feedback
• Adjust and modify continuously